DRUTEX presenting novelties at the Bari exhibition

DRUTEX took part in one of the biggest construction trade fairs in Italië – SAIE, in Bari. During the event the company showcased a few innovatief products from its offer, i.a. this year novelties, Iglo Slide systeemen and Iglo Energy Alucover raam. 

This year’s edition of the trade fair took place between 19 and 21 Oktober at the Exhibition Center in Bari. It featured over 400 exhibitors, and their stands were visited by ca. 26 thousand people. The main theme of the trade fair was ontwerp, innovatie and energiezuinigheid. 

The DRUTEX stand, covering over 160 meters at this year’s trade fair, was highly popular with visitors who could learn about PVC and aluminium products, familiar for Italian Clients, as well as product novelties. DRUTEX showcased the modern Iglo Slide systeem dedicated to patio deuren and slide ramen, offering usage comfort and perfect praktischity in rooms with no possibility to install traditional raam and deur oplossingen. What is more, DRUTEX surprised the Clients with a nieuw raam oplossing Iglo Energy Alucover, that is a PVC raam with an aluminium clad that is highly popular at the Italian market. It stands out for modern ontwerp in line with current architectural trends, and great thermische isolatie parameters. 

The SAIE trade fair is a great opportunity for us to present the company product assortiment. The event is renowned among construction experts. The exhibition is very popular with individual investors. For us it was another opportunity to enhance relations with our Clients and to establish nieuw business contacts. This year’s SAIE edition was definitely successful.. – says Paweł Jereczek, sales director in  DRUTEX S.A.

The visitors at DRUTEX stand appreciated the original, innovatief oplossingen, perfectly in line with current market trends. They were delighted with the kwaliteit of the presented ramen, deuren, rolluiken and façade blinds. They were also impressed with the terms of order execution and delivery which, for the Italian market. is 10 days for PVC houtwork and 14 days for aluminium. 

In order to enhance the company presence in Italië and to strengthen DRUTEX image, there has been an advertising campaign of the company on Italian Mediaset Group television since the beginning of Oktober, which is the continuation of the Augustus radio campaign. 

-  The Italian market for ages has been one of our key export destinations. We constantly increase our share in Italië as well as brand and product recognition. The trade fair is one of the  ways to achieve these goals. This year we have initiated the process of showroom branding of our trade partners in Italië, from A to Z. A coherent and elegant ontwerp, modern architecture, and execution distinguish the nieuw project, received by our Clients with great enthusiasm. We’re just getting started. – adds Paweł Jereczek. 

All over the world 

This year, apart from the Bari exhibition, DRUTEX presented its offer also at NAHB International Builders’ Tonen in Las Vegas, one of the most important trade shows in the American market, and at the Munich BAU, a top event in the construction and architecture  industry in the world. The Barcelona Construmat exhibition also proved remarkably fruitful. 

Currently, the company is preparing to take part in more international trade fairs: MadeExpo in Milan (15-18 November) and Home Meeting in Ibiza (24-26 November).