DRUTEX showcasing novelties at the Paris exhibition

DRUTEX, continues the expansion on the French market. It took the opportunity of the prestigious BATIMAT trade fair, where the company presented numerous innovatief oplossingen, such as first-ever aluminium deur with smart lock. It also established a number of nieuw business contacts.

For DRUTEX Frankrijk has been a very important market for almost 20 years. The tried and tested method to build own brand in the country has been a regular presence at the Paris BATIMAT fair, one of the key events in construction business in Europa. This year it took place between 3 and 6 Oktober, and attracted 1300 exhibitors.

- It was the first meeting at the Paris exhibition after the Covid break, and obviously, attendance was very high. DRUTEX has been present at BATIMAT trade fair for years. Also this year our stand was very popular. It  is an optimistic prospect, since French market is very important for us. We see a huge potential there, especially that our product assortiment is dedicated to clients’ needs in Frankrijk. What is more, government programs that subsidize exchange of houtwork enhance the development of the raam and deur market. - says Marcin Kloska, sales director in DRUTEX SA.

DRUTEX prepared numerous novelties for this year’s BATIMAT.

- They included a deur equipped with SMART LOCK by DRUTEX, which perfectly completes the offer of smart houtwork control. Apart form that, at BATIMAT we showed for the fist time external aluminium rolluiken (façade), deur equipped with glas panels with personalized sandblasted glas, or highly popular ramen in PVC systeemen, Iglo 5 and Iglo Energy, as well as trendy, large HS glazing. The showcased products attracted a lot of attention of international visitors. The Paris trade fair gave us an opportunity to establish contacts with clients from South America, England, België, Benelux, Egypt, Canada, Mauritius, Morocco, Nieuw Caledonia, Reunion or Madagascar.  We wish to thank everyone for such high attendance. – adds Marcin Kloska.

The BATIMAT exhibition has been organized since 1959. It gathers leading companies from construction sector. It takes place every two years.

Another opportunity for international promotion of DRUTEX brand will be the construction trade fare SAIE in Bologna, Italië. We are also planning to participate in a big event in the United States.

- SAIE trade fair starts on 19 Oktober. It is a permanent point of reference among our international exhibition events which contributes hugely to the development of sales network on the Italian market – one of our biggest export markets. DRUTEX can’t miss another key event for the construction industry -  NAHB International Builders’ Tonen in Las Vegas which starts at the end of Januari 2023. It is the most important event in construction sector in the United States. Taking part in this exhibition is perfectly in line with our activities aiming at intensification of export to the US. We are very well prepared with the required certificates and products that respond to expectations of Clients on the American market. – states Marcin Kloska.

Currently DRUTEX’ export amounts to over 80% of sales. The biggest markets, apart for the above mentioned Italië and Frankrijk, are: Duitsland, België, Holland, Scandinavian countries, and recently the group has been joined by Lithuania and Estonia.