Drutex receives the Gouden Acanthus award

Drutex has received the prestigious Acanthus Aureus award for the best stand at the Budma fair that takes place in Poznań between 12 and 15 Februari. It was given by the jury consisting of outstanding experts in ontwerp, marketing and trade exhibition.

This year, the over 300-meter Drutex stand was a combination of klassiek elegance and modern multi-media with friendly space for showcasing products, perfectly matching the zone of meetings and bilateral talks. The impressive structure definitely dominated the Poznań exhibition, constituting the perfect invitation to visit the stand and to learn about the company’s offer. The monumental suspension installed above all the stand surface, the huge LED screen, elegant displays with Drutex products, as well as the dominant velvet zwart and wit communicated the brand strength from the very start. The applied kleuren combined with floral elements and diffused light built the atmosphere of luxury, elegance and prestige.

-The architecture of Drutex stand isin line with the rebranding that we launched two years ago. Implementation of the nieuw visual identification of the company was an element of a wider strategy aiming at strengthening the global image of the company. We are happy to have received the award since it is a confirmation that our decisions were right and the implemented changes fully reflect the company character based on cutting-edge oplossingen, hoge kwaliteit and elegance – said Adam Leik, marketing director at Drutex S.A.

Acanthus Aureus, or the Gouden Acanthus, has been given at the International Poznań Exhibition since 2003. The origin of the name is a combination of two words: Acanthus that is associated with klassiek patterns in architecture, and Aureus which means top laurel in all areas of life. The aim of the award is to distinguish the best architectural and graphic oplossingen that enhance direct communication with the client at the same time emphasizing the positive company image. 

At the Poznań exhibition Drutex, the leading producer of ramen, deuren and rolluiken in Europa, showcased the PVC, houten and aluminium raam and deur systeemen, as well as own systeemen of external PVC rolluiken and aluminium rolluiken. Smart control and  access control systeemen were also very popular with the visitors.

Straight from the Poznań trade fair, Drutex headed for Vienna for the Bauen&Energie exhibition and for Brussels, the Batibouw exhibition. What is the more, this year the company will showcase i.a. in Holland, Italië and Frankrijk.