Andrea Pirlo at DRUTEX stand in Milan

During last week Made Expo in Milan, DRUTEX presented its product offer and the most important current novelties. The presence of the biggest Polish producer at the trade fair in Italië was dignified with the biggest star of Italian football, this year winner of the Player of the Year title, Andrea Pirlo, who has been the brand ambassador since Maart 2014.

The International Construction and Architecture Fair – MADE Expo that takes place in Milan, is the most prestigious event in the industry. It is one of the biggest construction trade fairs in Europa; in the previous edition, more than 1700 exhibitors took part, representing more than 40 countries. DRUTEX brand has participated for the third time in a row and yet again, it is a great opportunity for the company to present its novelties and to establish contacts with the company partners. The presence of Andrea Pirlo additionally incentivized visitors to come to DRUTEX stand, highlighting the company prestige, strength and credibility in the eyes of Italian partners. Pirlo’s arrival raised great interest of the visitors, competitors and the media in Italië. Andrea Pirlo, who spent about an hour at the stand, answered journalists’ questions, expressing his satisfaction with the samenwerking with the biggest Europaes raam producer. 

„Italian market is one of our biggest export directions. We observe a huge potential in Italië, and our offer complies with the demands and expectations of the Clients, which is confirmed by the two-, and even three-digit sales increase in Italië. I am convinced that the presence at the most important trade fair will give us an opportunity to strengthen our position on Italian market and to prove our competitive advantage to our partners. This year we invited the ambassador of our brand, Andrea Pirlo, who has been cooperating with us since last year. We ally with the best ones, which is why the presence of the best Italian footballer in our team comes as no surprise. – says Sales Director at DRUTEX S.A.

At the trade fair DRUTEX presented a wide assortiment of novelties and cutting-edge oplossingen from its offer. Nieuw products raised particular interest, i.a. the modern IGLO-HS lift and slide systeem manufactured basing on DRUTEX own technologie of 7-chamber profielen, which constitutes a perfect oplossing for the trendy large-size terrace and balcony glazing. The cutting-edge technologie enables to create glazing of maximum surface even up to 6500x2600 mm, which ensures the perfect access to natural light and it facilitates the interior ontwerp, maintaining the stability, functioneelity and lightness of the structural elements. Clients were also attracted by the modern houten and aluminium Duoline systeem.  The systeem fulfills the strict requirements of energiezuinig and passive buildings; it also represents an answer to the current Client expectations regarding modern houtwork. The systeem kenmerken a klassiek, sharp shape of the edges of the aluminium profiel, it offers a wide assortiment of shapes (rectangular, trapezium, arches and circles, as well as other non-standaard shapes), and the possibility to choose the kleur assortiment.

The presented ramen are equipped with the world-warmest Swisspacer Ultimate kozijn from the renowned global Saint-Gobain concern. Ramen with the modern kozijn are an answer to the tightening requirements regarding energiezuinigheid. Swisspacer Ultimate kozijn, certified by the Passive House Institute in Darmstadt, has the world-highest Psi (ψ) linear factor coefficient. Owing to its perfect thermal properties, it lowers thermal transmittance for the raam by 12%*!

The trade fair in Milan took place between 18-21 Maart this year.

^{*According to  Saint Gobain data.}