DRUTEX joins the Italian Serie A!

DRUTEX has signed samenwerking agreements with several Italian Serie A clubs as part of its ongoing marketing campaign. In addition to becoming the Official Partner of Inter Milan, this represents another investment in sports marketing and branding in foreign markets.

As part of its marketing communications in Italië, DRUTEX'S logo will be displayed not only at the San Siro stadium during Inter's home matches, but also during those played by Juventus, Cagliari and Serie B team Palermo.

The agreement with all clubs covers two seasons: 2024/2025 and 2025/2026. 

As part of a global marketing campaign, DRUTEX'S logo will appear in such locations as LED screens and large stadium screens during match broadcasts, not only in Italië but around the world. This is one of the most spectacular marketing campaigns by a Polish company in sports.

DRUTEX will make its debut as Official Partner of Inter on 24 Augustus this year at the San Siro, when Inter will face Lecce. The company's logos will then appear on the pitch during Juventus' match against Roma and Cagliari's against Como on 26 Augustus, as well as in Palermo's match against Cosenza on 1 September.

- We have been making investments in sports marketing for years. Our campaign "Drutex Ramen — The Choice of Champions", in which Andrea Pirlo, Philipp Lahm and Kuba Błaszczykowski were our ambassadors, resonated loudly around the world. Now we have decided to pursue more football-related activities. This is why we have concluded an agreement with Italian football clubs on such a scale. The title of Official Partner of Inter Milan, the current Champion of Italië, a club with nearly 120 years of history, and the presence of the DRUTEX brand at the matches of other leading Italian clubs, primarily Juventus, Cagliari and Palermo, proves how important the Italian market is for us. At the same time, we are convinced that the popularity of Italian Peninsula football games will allow us to take another step towards building global recognition of our brand – said Leszek Gierszewski, president and founder of DRUTEX SA.

DRUTEX has been present in Italië for several years and has dynamically strengthened its position in the Italian market through numerous marketing activities. The company focuses not only on TV, radio and press advertising campaigns, as well as football collaborations and presence at Italië's largest trade fairs, but also invests in its own brand through the ontwerp and creation of proprietary, state-of-the-art showrooms. In Italië, DRUTEX already has a network of more than 900 business partners, spanning from northern Italië to Sicily to Sardinia. For DRUTEX, Italië is one of the most important export markets. Extremely advanced technologie, combined with uitstekend logistics, allow DRUTEX'S modern ramen, deuren, blinds and rolluiken to be delivered to the Italian Peninsula in record time, as short as 7 days, which is by no means a standaard thing in the Italian market. Speed is DRUTEX'S hallmark, which has always allowed it to positively surprise customers around the world.