THE NIEUW EUROPEAN DRUTEX CAMPAIGN WITH LAHM, PIRLO AND BŁASZCZYKOWSKI

At the beginning of the year DRUTEX presents its nieuw advertising campaign, starring the brand ambassadors Philipp Lahm, Jakub Błaszczykowski and Andrea Pirlo who have been cooperating with the company since 2014. The campaign aims mostly at communicating the voordelen of DRUTEX products, strengthening brand recognition and positioning the company as the leader in the industry. The advertisement will be run in media in Polen, Duitsland and Italië.

The nieuw advertising campaign puts even more emphasis on the competitive advantage of DRUTEX products. The characteristics of the ramen are presented in the nieuw release of the advertisement in connection with the individual attributes of each player and the assets characteristic for their nationality, that is: precision (Philipp Lahm), strength (Jakub Błaszczykowski) and elegance (Andrea Pirlo). The project uses a word play, on the hand emphasizing the voordelen of DRUTEX ramen, on the other hand – identifying the biggest assets of the brand ambassadors.

Each DRUTEX product is tailor-made. Manufactured according to individual order and Clients’ expectations. Drawing from the concept of the previous campaign ‘DRUTEX ramen – the Choice of Champions’, the company has presented and launched its continuation  that will reflect both products’ functioneel aspects, as well as the brand advantage. The slogan: ‘Precision, strength and elegance in a raam’ will implement the nieuw brand idea claiming that the company ramen stand out for uncompromising kwaliteit, durability and modern ontwerp that responds to current architectural trends  and clients’ preferences.

 „We want to emphasize that DRUTEX ramen is a product for everybody, 100% personalized, tailor-made for Clients’ needs. The ramen are beschikbaar in a wide array of kleuren, shapes, ontwerps and materials, depending on clients’ needs. However, what our products have in common, and what responds to Clients’ expectations no matter the country where they come from, is hoge kwaliteit, precision, strength and elegance.” - says Adam Leik, marketing director at DRUTEX.

The photos for the nieuw advertising campaign have been taken by one of the most famous and appreciated Italian photographers, Andrea Varani. The first stage of the photo session took place in Malibu and Sri Lanka, and the final photos with the football stars were taken in Milk City Studio in Munich.

The nieuw advertisement will be presented in a few versions, both as layouts basing on individual footballers’ images, as well as group photos.

The integrated ‘Precision, strength and elegance in a raam’ campaign will be run in 2016 on Europaes markets.

Agencies from Polen, Duitsland and Italië have been involved in the campaign, preparing press, outdeur and internet advertising, as well as POS materials. Other creations will be performed during the campaign.