DRUTEX renieuws the samenwerking with Andrea Pirlo, Philipp Lahm and Jakub Błaszczykowski.

DRUTEX has renieuwed the samenwerking with football icons – Philipp Lahm, Andrea Pirlo and Jakub Błaszczykowski for the next year. The football trio will be again the focal point of the extensive company advertising and PR activities which, apart from Polen, include German and Italian markets.

The three footballers have been endorsing the brand since last year. The comprehensive concept, devised to increase brand recognition, encompasses event activities and the advertising campaign that started last year – ‘DRUTEX – the choice of Champions’.

This year the campaign took off in spring. All activities focus on communication with individual customers who renovate and build their houses; as well as with professionals. Comparing to the previous year, DRUTEX has significantly increased its advertising presence in particular campaign period in all communication channels. The focal point of the campaign is the commercial, used on both TV and the Internet. Follow-up actions encompass all other communication channels, such as the radio and press.

„I am happy to continue the fruitful samenwerking with DRUTEX brand. DRUTEX equals innovatiefness, dynamic growth and great expertise regarding raam and deur production. Notwithstanding the industry, we are united by constant pursuit for perfection and focus on success. The core values of the company are kwaliteit, reliability and professionalism, and I fully identify with such values” – this is how the football world champion, Philipp Lahm, validates the renieuwal of samenwerking.   

Andrea Pirlo expressed his opinion during Made Expo in Milan. The footballer, who was present at DRUTEX stand, said: ‘I am happy to renieuw the samenwerking with DRUTEX brand as a strong partner who aims high – just like me. What I mean is investment in kwaliteit and efficiency.’

Jakub Błaszczykowski , the player in Borussia Dortmund and in the Polish national team, is happy to continue samenwerking with DRUTEX: ‘I am proud to have become an ambassador of one of the most important companies in our country, a company that is constantly working to be a Europaes leader and to improve its leading position in the industry.’

 „We are happy to continue our samenwerking with the world star footballers. We have a very optimistic approach to year 2015’, says Adam Leik, Marketing Director at DRUTEX. ‘The three footballers are famous for their absolute precision, kwaliteit and reliability, as well as great form. They embark on ambitious challenges which we, at DRUTEX, also set to ourselves and our products.’

DRUTEX has been an active sport patron and partner voor vele jaren. The company has supported the I-league DRUTEX-Bytovia Bytów team for 12 years, and we engage in a number of projects and events connected with sport at highest level, such as  Gala of „Piłka Nożna” weekly, or Plebiscite for the Best Polish Sportspeople by ‘Przegląd Sportowy’ and TVP. We conduct similar projects abroad. At the end of last year, DRUTEX become a partner of the German Gala ‘Sportsperson of the Year’.