Drutex has received the prestigious Acanthus Aureus award for the best stand at the Budma fair that takes place in Poznań between 12 and 15 February. It was given by the jury consisting of outstanding experts in design, marketing and trade exhibition.
This year, the over 300-meter Drutex stand was a combination of classic elegance and modern multi-media with friendly space for showcasing products, perfectly matching the zone of meetings and bilateral talks. The impressive structure definitely dominated the Poznań exhibition, constituting the perfect invitation to visit the stand and to learn about the company’s offer. The monumental suspension installed above all the stand surface, the huge LED screen, elegant displays with Drutex products, as well as the dominant velvet black and white communicated the brand strength from the very start. The applied colors combined with floral elements and diffused light built the atmosphere of luxury, elegance and prestige.
-The architecture of Drutex stand isin line with the rebranding that we launched two years ago. Implementation of the new visual identification of the company was an element of a wider strategy aiming at strengthening the global image of the company. We are happy to have received the award since it is a confirmation that our decisions were right and the implemented changes fully reflect the company character based on cutting-edge solutions, high quality and elegance – said Adam Leik, marketing director at Drutex S.A.
Acanthus Aureus, or the Golden Acanthus, has been given at the International Poznań Exhibition since 2003. The origin of the name is a combination of two words: Acanthus that is associated with classic patterns in architecture, and Aureus which means top laurel in all areas of life. The aim of the award is to distinguish the best architectural and graphic solutions that enhance direct communication with the client at the same time emphasizing the positive company image.
At the Poznań exhibition Drutex, the leading producer of windows, doors and roller shutters in Europe, showcased the PVC, wooden and aluminum window and door systems, as well as own systems of external PVC roller shutters and aluminum roller shutters. Smart control and access control systems were also very popular with the visitors.
Straight from the Poznań trade fair, Drutex headed for Vienna for the Bauen&Energie exhibition and for Brussels, the Batibouw exhibition. What is the more, this year the company will showcase i.a. in Holland, Italy and France.