Last Tuesday, on 1 December 2015, in Munich, DRUTEX representatives met the three brand ambassadors - Philipp Lahm, Jakub Błaszczykowski and Andrea Pirlo. In relaxed atmosphere, they discussed the ongoing cooperation and established the future action plans. The meeting was also an opportunity to run a special photo shoot for the new advertising campaign.
Andrea Pirlo (New York, the USA) and Jakub Błaszczykowski (Florence, Italy) arrived at the meeting in the capital of Bavaria from their new places of residence, since, just before the current season, they were both transferred to new clubs, where, as they claim, they have managed to settle down and they feel great.
„We are happy about the current achievements and further sports success of our brand ambassadors. All the three players belong to the cream of the crop in world football. We are glad about the results of our cooperation and we are proud to have this level of personalities in our team, including the last-year world champion! We have been cooperating with the three of them since 2013, and regular meetings, just like the one in Munich, give us an opportunity to enhance our mutual, friendly relations. ” - said Adam Leik, marketing director at DRUTEX, during the meeting.
The meeting was also a pretext to run a photo shoot with the footballers that will be the base for the future Drutex advertising campaign. The session results and the new marketing ideas will soon be presented and implemented on selected European markets.