DRUTEX, for the second time in a row, has gained the Created in Poland Superbrands distinction that is awarded to the strongest brands in Poland. The title confirms the company high position and its great reputation in clients’ opinion.
The Created in Poland Superbrands title is dedicated to brands of Polish origin. The Superbrands title has been given to DRUTEX brand on the basis of research conducted by ARC Rynek i Opinia research institute. The research covered more than 2400 brands and it involved 15 thousand respondents. The survey participants were asked questions about brand recognition and capital, and their willingness to recommend it. It is one of the most extensive research regarding brand strength and image in Poland.
DRUTEX brand popularity has been repeatedly confirmed in a number of plebiscites and consumer and industry rankings. The "Created in Poland Superbrands 2015/16" title is another important award which proves the company strength on Polish market and it confirms that, in 30 years of operations, DRUTEX has built an image of innovative and reliable company, one that sets market trends. The importance of the title lies in the idea that the research shows consumer brands with the strongest image.
„The awards given by clients are always a great honor. We value them like Olympic Gold, and we treat them as a high expression of clients’ trust. We have been working on the brand reputation for 30 years. I am proud that clients appreciate our effort and perceive DRUTEX as a reliable brand that is worth recommendation. Such values cannot be overestimated” – says Adam Leik, marketing director at DRUTEX.
The international Superbrands organization, currently operating in 87 countries, has been present all over the world for 20 years, and in Poland – for 10 years. It awards the strongest brands that operate in local markets and it promotes the idea of branding through awarding brands that have achieved success in the market as a result of extraordinary advantage.